CONTACT:
Drop me an email
Salt Lake City, UT
References Available Upon Request

Industrial Design, Product Photography & Marketing | Candle Warmers etc.

• Conducting product research and competitive analysis to obtain perspective and generate design concepts
• Industrial design sketch ideation
• Creating presentations of research findings and design insights to communicate with sales, marketing, and customers
• Creating 3D photorealistic renderings.
• Drafting detailed design documentation for communicating to Manufacturers in China
• Graphic design (presentation layout, photo editing, etc.) 
• Exploring emerging technologies in AI to assist in the idea-generation process
• Collaboration with cross-functional teams – including Creative Services, Graphic Designers, Sales & Marketing
• Product photography for catalog, web images, POGs and all promotions
• Overseeing project designs to be used on packaging and additional projects as needed for catalogs and other promotional materials
• Project management for photo & video shoots
• Creating original packaging concepts for new designs & products
• Creating floor displays, plan-o-grams, & creative merchandising solutions
• Branding multiple product lines sold in big box stores; Walmart, Hobby Lobby, Aldi, Whole Foods
• Working cross-functionally to share trends in the marketplace, identifying new design ideas for both branding and products

Product Design Manager | Chalk Couture

• Led the Product Design team in designing, illustrating, and producing Chalk Transfers, ChalkMade Kits, Chalk Surfaces, and all other Chalk Couture products.
• Established and managed all timelines and schedules related to product design. Integrated timelines with multiple departments to ensure on-time product launches.
• Excelled as a project manager and communicator between Product Design, Product Development, Communication Design, and Supply Chain. Expertly moved products from concept, through the design and approval phase, and to completion.
• Collaborated closely with the Product Strategy Director and Product Development team to brainstorm Chalk Transfer themes, conceptualize product ideas, and design styles that fit within the company brand.
• Utilized creative skills to create original illustrations, designs, and hand-lettering for transfer designs and other printed and digital products. Designed and produced reference sheets for hard goods produced domestically and overseas.
• Worked with Product Development on the aesthetic execution of products (color choices, product finishes, integration with existing product lines, etc.).
• Mentored and managed product designers and reviewed designs to ensure adherence to the company aesthetic.
• Collaborated with the CEO, Product Strategy Director, and Creative Directors in product reviews and critiques.
• Sourced designs to freelance illustrators and designers as needed. Managed all freelance contracts, licensing, budgets, and deadlines for on-time delivery.
• Kept up-to-date with design and color trends as they related to the home goods market.
• Reviewed and approved product samples for accuracy in design. Followed through with revisions as needed to ensure that all chalk transfers and products met company standards

Illustration & Art Direction | Photoplay Paper

• Illustration and art direction for a startup paper manufacturer
• Lead the design team in the creation of innovative products for market introduction
• Collaborated with other graphic designers to refine product design, test prototypes, and finalize designs
• This role encompassed illustration, surface design, web conceptualization and development, as well as marketing, social media, and SEO strategies.
• Specific responsibilities included designing and illustrating unique patterns, crafting paper products and embellishments, and facilitating their successful launch into the marketplace.

Director of Product Design | Scrapbook Expo

• Initiated product design by providing inspiration and ideation
• Created innovative art and new product lines for two distinct companies within the Scrapbook Expo umbrella of brands while overseeing sourcing and manufacturing operations in China.
• Led art direction, forecasted trends, and provided a diverse range of art and illustrations.
• Managed comprehensive marketing and retail initiatives, including the creation of plan-o-grams and packaging designs, conducting press checks, performing pre-press work, and coordinating production setup for printing in both the US and China.
• Ensured meticulous quality control
• Effectively managed projects and timelines, met all printing and production deadlines and budgets
• Designed & maintained the company website, and directed sales promotions and social media marketing efforts.

Consultation, Illustration & Art Direction | Fung Future 

• Initially provided consultations with factory to help them get started as a manufacturer for Michaels.
• Provided Art direction and illustrations that were outsourced by a variety of  big box retailers, including Michaels, Jo-Ann Fabrics, Walmart, Dollar General & Dollar Store, and Target.
• Met directly with buyers and consulted with the factory to relay buyers needs

Illustration, Art Direction & Content Creation | Silhouette America

• Illustrated designs for online marketplace
• Product photography
• Created projects featuring designs, how to videos and engaging content for subscription members
• Created projects featuring licensed designs from Warner Brothers, Carebears & Strawberry Shortcake
• Created and manged web images, web promotions and marketing images

Illustration, Conception, Art Direction, Owner & Operations | hellodreamer.com

• Creation and illustration of digital art, paper products, patterns, embellishments, and home goods for the crafting public
• Overseeing website design and maintenance & managing server operations
• Social media
• Developing sales campaigns
• Writing copy, proofreading, editing, and all marketing campaigns
• Managing all customer service for sales, promotions & subscription customers
• Weekly newsletters
• Quality control
• Leading a talented design team of 21 other freelance designers

Illustration, Design, and Web Development Services

Provided illustration & design services to the following brands & companies:

• Walmart
• Target
• Hobby Lobby
• Michael’s Arts and Crafts
• Aldi
• Whole Foods
• 49 and Market
• Sizzix
• Crate Paper
• American Crafts
• DCWV
• Pebbles
• Dear Lizzy
• We R Memory Keepers
• Craft Smith
• Echo Park Paper
• Paper House Design
• Prima Marketing
• Simple Stories
• Pink Paislee
• L&S Brands
• Cracker Barrel
• The Container Store

Achievements

Directed the end-to-end creative strategy for multiple national product launches, including packaging, photography, and marketing campaigns, resulting in placement at major retailers such as Michaels, Hobby Lobby,

Walmart, Aldi and Whole Foods. Developed and launched a luxury national fragrance brand exclusively for Walmart, tailored to Gen Z consumers, generating $25M+ in revenue within the first 3 months.

Leveraged generative AI tools to create marketing and social media assets that increased customer engagements by 125%

AI & Creative Tools

Generative AI: ChatGPT, Leonardo.ai, Nano Banana, Flux,

Kling, Seedance, Hailuo, Veo

Design: Adobe Creative Suite, Figma

Workflow: Prompt engineering, AI-assisted ideation, rapid prototyping

PROFICIENT IN:

Adobe Photoshop, Adobe Illustrator, Procreate, InDesign, Excel, Microsoft Office, Monday.com, Basecamp, Figma, Canva, Mac & PC, PowerPoint, Word, Lightroom, Aperture, Video and screen capture for video & web tutorials, Social Media, SEO, Marketing and Branding, Copy Writing, Technical Writing, Web Development and Design, WordPress design & coding,  HTML, Java, PHP