Project Brief ||
Develop a luxury national brand for Walmart tailored to the Gen Z consumer
Craft visuals that subtly reference the essence of the original fragrances without infringing on copyrights.
Bring scent to life visually—using color, texture, and composition to transform fragrance into imagery that feels tangible and immersive.
Creative Direction • Packaging Design • Photo Styling • Project Management
Creating Imagery to Tell a Compelling Scent Story
For the launch of a national brand sold exclusively at Walmart & Walmart.com, I was tasked with crafting imagery that went beyond simple product photography. The challenge was to make scent—an invisible, sensory experience—feel immediate and tangible through visuals alone. Every image was designed to immerse the viewer, evoking fragrance in a way that felt enveloping, emotional, and unforgettable.
Outcome ||
Generated over $25M in revenue through project success in the first 3 months.
Imagery adopted as the Walmart benchmark for future brand launches.
Following the success of the initial launch, Walmart requested an expanded fragrance line, and we are currently creating fresh imagery to bring these new products to life.