From the earliest stages of ScentMatch, I was deeply involved in shaping the brand’s identity and bringing it to life. My work spanned every step of the process—from assisting in curating and selecting the fragrance lineup to naming each SKU with a strong, cohesive voice.

Beyond product development, I led the creation of our marketing strategy, established our image direction, and executed the build of the website. This holistic approach ensured consistency across all touchpoints, aligning the product, branding, and customer experience into a unified vision.

By taking part in every avenue of the creation and launch, I helped transform ScentMatch from an idea into a fully realized brand, ready for market impact.